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Latinos have said their most important issue is education, according to Casellas. Though neither candidate has dedicated much time to the subject, he said, he expects to hear more about their proposals before the primary.
Clinton must remind the community of the many local Latinos that her husband appointed during his administration, said Harvey Kronberg, editor of a political blog in Austin, the state capital.
Obama has received endorsements from various Texas Latino legislators: state Rep.'s Trey Martinez Fischer, Rafael Anchia and Pete Gallego, and federal Congressman Charlie Gonzalez. On the other side, Henry Cisneros, formerly Secretary of Housing and Urban Development under Bill Clinton, Congressman Henry Cuellar and state Sen. Leticia van de Putte are with Clinton.
Though the Service Employees International Union (SEIU) supports Obama on a national level, on a regional level in Texas it has yet to define its position, said Michael Espinosa, of the union.
For Sonia Garcia, of the Univ. of St. Mary's, the youth vote and women's votes will be important. Young people will vote for Obama, she said, mirroring nationwide trends, but the working class and Latina women will probably identify with Clinton.
Adrian Saenz, Obama's campaign director in Texas said they have volunteers from diverse areas across the state. The large portion of voters under the age 40 in the state will help their campaign, he said.
In the last week, groups like Obama Dallas and Alamobamas held around 50 events for Obama. The campaign is running radio ads in 10 cities. Obama's first TV commercial in Spanish emphasizes his work in the community after college and efforts to help families suffering from factory closures.
The Clinton campaign, said spokesperson Fabiola Rodriguez-Ciampoli, benefits from the senator's decades-long friendships in the state. Clinton registered voters there in the 1970s and her strong support among Latinos will multiply, she said. Clinton's Spanish-language advertisement emphasizes her respect for Hispanic culture and says knows their issues: health care and the economy.
Neither candidates' ad mentions immigration or border control. Those issues are obviously important for Latinos, said Sharon Navarro, of the Univ. of Texas in San Antonio. But Latinos are not generally different than most voters, she said, adding the war in Iraq and the economy to their list of concerns.
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