Next To Cash In On Bush Election: Media Giants

by Robert Scheer

The people who run the huge communications conglomerates were very aware that the issue of media concentration was hanging in the balance in the last presidential election. The Bush camp had signaled that it intended to end such regulations, while Al Gore supported the Clinton administration's policy of retaining rules aimed at preventing monopoly control of any one market.

But as important as this issue was to CEOs and the lobbyists who represent them, it was scarcely covered in election news reports. Most often, media mergers are examined for their impact on corporate profits and stock values, and rarely as a possible threat to free access to diverse points of view -- a requirement for a representative democracy.

For Rupert Murdoch, the line between profit and reporting seems more obscure than at traditional news organizations. The Bush victory, which Murdoch and his company strongly backed, makes his latest merger a done deal. The FCC, now headed by Colin Powell's son, Michael, is expected to certify this week that Murdoch's News Corp. can keep the two New York television stations it acquired in a recent merger, along with the New York Post.

On Election Night, Murdoch's news outlets, directed by Roger Ailes, a former top Republican operative, could barely contain their joy over Bush's victory. Fox was the first to proclaim the victory, based on private polling data supplied by a member of the Bush family who was a consultant to the network.

Bush's victory may also prove a profit boon for the Tribune Co., which last year merged with the Times Mirror Co., owner of the Los Angeles Times. The New York Times reported during the election that Shaun Sheehan, the Tribune's Washington lobbyist, expected a rule change favorable to his company if Bush were to be elected. And last week, he still sounded optimistic, as quoted in the Los Angeles Times: "My job is to hold everybody's feet to the fire and get this rule-making going. I think we are going to see some movement here."

Presumably the lobbyist does not intend to also hold Tribune newspaper reporters' feet to the fire, but there is always a potential conflict of interest when journalists cover assignments of such major concern to the owners of their parent company. It is absurd to think that journalists operate in a corporate vacuum, unaware of the larger interests and concerns of their owners, and that they are guided solely by their knowledge of the facts.

While this is the "objective" news model inculcated by journalism professors, as long as the drive for profits leads to bonuses and higher pay rates (and not layoffs), it is natural that journalists welcome an improved profit picture for the owners of their team. The problem is that what's good for the bottom line, and the journalists' bank accounts, may not be good for society.

Let's not kid around: There is fear in newsrooms when it comes to challenging the interests of the media moguls who can, with nothing more than an offhand remark to a subordinate, stall or end an editor's or reporter's career at that enterprise. The alternative is to leave and pursue the truth at another news organization, but that becomes more difficult when they are concentrated in fewer hands.

This is a time of testing for journalists. The deregulation mania of the FCC is being challenged by Sen. Ernest F. Hollings, (D - S Carolina), the new chair of the Senate Commerce Committee, who is proposing an 18-month moratorium on any changes in the FCC's cross-ownership rule because we face "an erosion of diversity in our local markets." These are matters worthy of serious public debate, but that will only occur if the issue is fully covered in the media.

As the Los Angeles Times reported last week, "The views of the big media companies have held sway for most of this year ..." Perhaps that is because the media have failed to inform the public of the vital public issues at stake, deferring instead to the corporate preoccupation with maximizing profit.